China Central Radio and Television's "Gold Medal New Brands 2024 Annual Ceremony" will be broadcast on the CCTV Financial Channel (CCTV-2) and CCTV Financial New Media Platform at 22:15 on January 21. With the theme of "Intelligent Manufacturing Leads New Power for Consumption", the ceremony reviewed the most representative innovation scenes and hot consumption events in the past year, focused on "Chinese Gifts to the World", and released the "Annual Super Project" and "Annual Culture". Innovative cases such as "Travel New Power", "Annual National Trendy New Business Card" and "Annual New Consumption Model" demonstrate the outstanding achievements of the "New Power of Domestic Products" in 2024 in the fields of technological innovation, rejuvenation of domestic products, and urban consumption.
△Group photo of the host
The innovative case of “New Power of Domestic Products” is a Chinese gift to the world
·Influence·Annual Super Project
Looking back on 2024, my country's science and technology field is booming, the cultivation of new productive forces is accelerating, and major breakthroughs have injected strong momentum into high-quality development and "ignited" people's consumption, which cannot be separated from the "hard core strength" of Made in China. Chang'e-6 took the first sample of the far side of the moon, the Dream probe explored the ocean, "Shenzhou 18" and "Shenzhou 19" were launched one after another, the Shenzhen-Zhongshan Channel traveled through the sea and the sky, the Antarctic Qinling Station emerged as an ice sheet, and the Chankai Port established a new pattern of interconnection ...They are the rhythm of the universe, sonorous, powerful, and surging! The 2024 super project will magnify the wonders of the world.
Representatives of the Peruvian Chancay Port construction team spoke at the scene about how to overcome the constraints of harsh sea conditions, complex geology and other constraints during the project construction process, and the arduous journey of delivering a green smart hub port with high quality and on schedule. He introduced that this modern port not only showcases Chinese technology The deep integration with Peruvian needs also sets an example for the future development of global ports.
△He Bo, Executive Deputy General Manager of COSCO Shipping Ports Peru Chancay Terminal
The relevant person in charge of the Shenzhen-Zhongshan Tunnel Project revealed how the project team overcame many difficulties and developed a new combined pneumatic control technology to increase the flutter critical wind speed of the long-span steel box girder suspension bridge from the world-recognized 70 meters/second to 88 meters/second. .
△Yao Zhian, deputy director and chief engineer of the Shenzhen-Zhongshan Corridor Management Center of Guangdong Communications Group
The director of the China Antarctic Qinling Station connected through a large screen and took everyone into the large-scale scientific expedition site to see how the Qinling Station implements the "green construction and green scientific expedition" initiative advocated by China.
△Wang Zhechao, Director of China’s Antarctic Qinling Station
In 2024, my country achieved a breakthrough "from 0 to 1" in the commercial space launch site. Representatives of innovative cases of commercial space projects were also on hand to share their new understanding of the traditional space spirit in the commercialization era.
△Xia Dongkun, co-founder and executive president of Galaxy Power
· Appealing power·Annual new force in cultural tourism
From the cultural and tourism departments in various places launching new styles, to a drama making a city popular, to "China Travel" attracting fans across the ocean, in 2024, my country's cultural tourism industry will be surging with enthusiasm, and culture and tourism will be deeply integrated and developed, becoming a driving force for the economy. An important engine for high-quality development.
Liu Kebin, Deputy Mayor of Shenyang City, Liaoning Province, shared the secrets of "spoiling guests" in Shenyang. Only with the enthusiasm of tourists can the city be hot and bustling. We need to be sincere and sincere to tourists, and spend our hearts, lungs, and finances. Shenyang specializes in 'listening to advice'
△Liu Kebin, Deputy Mayor of Shenyang City, Liaoning Province
Zhang Changjin, member of the Standing Committee of the Yangzhou Municipal Party Committee and Minister of the Propaganda Department of Yangzhou City, Jiangsu Province, introduced the new concept of integrated development of culture and tourism. "Fireworks Falling in Yangzhou in March" by Li Bai, a poet of the Tang Dynasty, served as an advertisement for Yangzhou for 1295 years. At present, Yangzhou is committed to cultivating the brand of "Come to Yangzhou and have good luck". Today’s Yangzhou can be visited in all seasons.
△Zhang Changjin, Member of the Standing Committee of the Yangzhou Municipal Party Committee and Director of the Propaganda Department of Yangzhou City, Jiangsu Province
A bowl of noodles has set a city on fire. Wang Xinming, deputy mayor of Liuzhou City, Guangxi Zhuang Autonomous Region, shared the Liuzhou Suofen bus line and Suofen map applet on the spot. Behind the delicious food, Liuzhou's "a car, a water, a flower, a master, and a singer" are also stirring the hearts of tourists.
△Wang Xinming, deputy mayor of Liuzhou City, Guangxi Zhuang Autonomous Region
Liu Xiaomeng, deputy mayor of Baoding City, Hebei Province, introduced special cultural and tourism IPs such as the Baoding Country Music Conference. Baoding is committed to creating a "delicious, good-looking and fun" Baoding consumption scene. It will receive more than 120 million tourists in 2024 and has become a "new Internet celebrity" in contemporary tourism cities.
△Liu Xiaomeng, deputy mayor of Baoding City, Hebei Province
· Driving force · Annual national fashion new business card
In 2024, cultural highlights will emerge, leaving profound cultural imprints one after another. Increasingly rich scientific and technological means and digital technologies are driving excellent traditional culture to enter more and more deeply into modern life, creating beauty that belongs to the new era.
Deputy Secretary of the Altay Municipal Committee and Mayor of the Xinjiang Uygur Autonomous Region, Jayneshan Hurman, shared the positive changes brought to the local area after the hit "My Altay" and talked about how to turn the least scarce scenery into high-quality development. scenery. Jayneshan Hurman mentioned that experts have proven that Xinjiang Altay is the origin of human skiing. He also used this platform to extend his most sincere invitation to everyone, "Embrace our Altay together"!
△Deputy Secretary of the Altay Municipal Committee and Mayor of Xinjiang Uygur Autonomous Region Jayneshan Hurman
Actor Alima used her own story to take everyone into the TV series "My Altay", sharing her unforgettable experiences during the filming and talking about her deep attachment to her hometown.
△Actor Alima
Zhang Yusha, General Manager of Global IP Development of Tencent Tianmei L1 Studio, shared on the spot how to use the interactivity and immersion of games and the media role of brand IP to create more good cases of Chinese cultural integration and innovative expression and tell Chinese stories well. .
△Zhang Yusha, General Manager of Global IP Development of Tencent Tianmei L1 Studio
Li Ling, vice president of Anta Group, talked about how to promote the sports economy as a new economic growth point, so that the economic heat and the sports craze will rise simultaneously.
△Li Ling, Vice President of Anta Group
·Creativity·New model of annual consumption
2024 is the "Year of Consumption Promotion". Consumption scenarios such as culture, tourism, and health continue to upgrade. Consumption hot spots such as new national trends, new technologies, and new experiences continue to emerge. Online and offline integration accelerates. Product innovation flourishes. National fashion brands continue to develop. Power, the "source of living water" of new productivity has brought a "pool of spring water" for high-quality development. "New" has become the theme word throughout the Chinese consumer market, allowing us to see the fresh face of the Chinese economy and Chinese brands, and feel to the strong pulse created by China.
Hou Enlong, senior vice president of Suning.com Group, mentioned at the scene that Suning.com focused on "three new strategies" to actively respond to national policies and boost the first-time economy.
△Hou Enlong, Senior Vice President of Suning.com Group
Zhang Yan, president of JD.com’s home appliance service business, attended the event and said that after the introduction of the “two new” policies, JD.com quickly became an important company for local governments to implement trade-in subsidies.
△Zhang Yan, President of JD.com’s home appliance service business
He Wei, Vice President of Marketing of Haitian Flavor Industry, talked about how to use practical actions to promote the effective implementation of the "Healthy China" strategy in the food industry and help consumers establish a scientific and healthy life knowledge system.
△He Wei, Vice President of Marketing of Haitian Flavor Industry
Li Tianjing, vice president of China Feihe, said at the event that Feihe is deeply involved in breast milk research, undertaking key national research and development projects during the 14th Five-Year Plan, and striving to develop infant formula milk powder that is closer to breast milk.
△Li Tianjing, Vice President of China Feihe
Guests gathered to offer advice and wisdom to empower “strong confidence and stable expectations”
At the "Gold Medal New Brands 2024 Annual Ceremony", guests from all fields gathered together to offer advice and suggestions to help boost consumption and enhance the positive cycle of confidence, and contribute wisdom to "strong confidence and stable expectations".
Shan Jixiang, Director of the Academic Committee of the Palace Museum and Director of the Expert Committee of the Chinese Cultural Relics Society, Du Xiangwan, former Vice President of the Chinese Academy of Engineering and Academician of the Chinese Academy of Engineering, Qian Qihu, Zhou Fengjun, and Hou Li'an, Academicians of the Chinese Academy of Engineering, Fernando Luglis, Ambassador of Uruguay to China , Peru Marco Balarezo , Ambassador to China , and Salim Belhadj, Economic Counselor of Morocco, attended the ceremony.
Du Xiangwan, former vice president of the Chinese Academy of Engineering and academician of the Chinese Academy of Engineering, urged builders to always put national needs first and use their professional knowledge and skills to serve the country's development and progress.
Zhou Fengjun, an academician of the Chinese Academy of Engineering, sent a message to builders to focus on forward-looking research, stay at the forefront of technological development, and push engineering construction into a new stage of intelligence and digitization.
△Du Xiangwan (second from left), former vice president of the Chinese Academy of Engineering and academician of the Chinese Academy of Engineering, and Zhou Fengjun (second from the right), an academician of the Chinese Academy of Engineering
Qian Qihu, an academician of the Chinese Academy of Engineering, also sent a message to the builders of the new era through the stage of the "Gold Medal New Brand" 2024 Annual Ceremony. He hopes that everyone will work hard and diligently, seize new opportunities, meet new challenges, and contribute to the construction of the motherland and the world. power.
△Qian Qihu, academician of the Chinese Academy of Engineering
Marco Balarezo, Peruvian Ambassador to China, said that with the signing of the upgrading protocol of the China-Peru Free Trade Agreement, more high-quality products from both countries will enter each other's markets at a faster speed in the future, and the people of both countries will be happy. will enjoy the benefits brought by the upgrade of the free trade agreement.
△Marco Balarezo, Peruvian Ambassador to China
In addition, Fernando Louglis, Ambassador of Uruguay to China, who has been in China for ten years, was also invited to attend this event, looking forward to the broad prospects of cooperation between China and Uruguay in the field of cultural tourism, and deeply discussing how the cultural tourism industry can "go overseas" And "outstanding".
△Fernando Louglis, Ambassador of Uruguay to China
The ceremony specially set up a "gold medal role model talk" session. Shan Jixiang, director of the Academic Committee of the Palace Museum and director of the Expert Committee of the Chinese Cultural Relics Society, explained in depth how cities can gain empowerment from excellent traditional culture, how to respect cultural differences and promote cultural exchanges in the process of exporting culture overseas. In response to the ongoing "museum craze", he suggested that museums in various places should continue to improve the quality of exhibitions, optimize service experience, and strengthen publicity and promotion to catch this wave of craze.
△Shan Jixiang, Director of the Academic Committee of the Palace Museum and Director of the Expert Committee of the Chinese Cultural Relics Society
Xia Jian, the person in charge of the overall design of the Jakarta-Bandung high-speed rail project, shared the results of the first one-year operation of the Jakarta-Bandung high-speed rail, China's first high-speed rail overseas. He said that the Jakarta-Bandung high-speed rail is the successful implementation of the entire system, all elements, and the entire industry chain of China's high-speed rail overseas. The first order, which is also a landmark project of the Belt and Road Initiative, "Made in China" continues to polish its "golden brand".
△Xia Jian, overall design leader of the Jakarta-Bandung high-speed rail project of China Railway Design Group Co., Ltd.
Ji Weimin, deputy director of the Institute of Industrial Economics of the Chinese Academy of Social Sciences, shared "Keywords for New Consumption Trends in 2024" at the ceremony. He said that "old for new" is playing a unique and important role. The "first launch economy" has formed a strong appeal for consumption and has become a new engine for economic development; in addition, the size of China's Guochao economic market is expected to exceed 3 trillion yuan by 2028; in 2025, the domestic consumer market will enter a new stage of development .
△Ji Weimin, deputy director of the Institute of Industrial Economics, Chinese Academy of Social Sciences
"We must use every moment of struggle to interpret the indomitable and tenacious spirit of the Chinese people; use every victory to prove China's power to the world." At the ceremony, badminton Olympic champion Zheng Siwei told the story of his gold medal After all, the fighting spirit on the field is closely connected with the creative spirit of China's economy, inspiring everyone to pursue the extraordinary in the ordinary.
△Badminton Olympic champion Zheng Siwei
"Ideology + Art + Technology" integrated communication polishes the "golden sign" of new quality communication power
The ceremony takes "new leadership in intelligent manufacturing, new power in consumption" as the main line, innovative "idea + art + technology" integrated communication, and is upgraded again in scene construction and interactive effects. With the innovative power of digital technology, the stage design is both ornamental and technological, creating an immersive performance space, an enveloping large-screen design, and a multi-themed performance area; combined with XR/AR virtual reality, 4WD lunar rover filming and other technologies The method combines the situational show with the national trend performance to bring a new audio-visual experience. It is worth mentioning that the "Gold Medal Wings" representing the honor of the "Gold Medal New Fonts" 2024 Annual Ceremony were designed with the aid of AI big data models and produced by 3D printing. They are soaring with the power of technology, symbolizing The brand "Gold Medal New Brand" helps China's economic development.
△ 4WD lunar rover
△Gold Medal Wings
"Gold Medal New Consumption Boosting Plan" Officially Launched
At the ceremony, Shan Jixiang, Director of the Academic Committee of the Palace Museum and Director of the Expert Committee of the Chinese Cultural Relics Society, Cai Jun, Director of the Financial Program Center of China Central Radio and Television Station, Hu Zhaoming, Spokesperson of the International Department of the CPC Central Committee and Director of the Information and Communication Bureau, Deputy Director of the Department of Consumption Promotion of the Ministry of Commerce Chairman Yang Qi, Luo Qun, deputy convener of the Financial Program Center of China Central Radio and Television, and Ji Weimin, deputy director of the Institute of Industrial Economics, Chinese Academy of Social Sciences, jointly launched the "Gold Medal New Consumption Boost Plan." In the future, "Gold Medal New Brands" will bring more "gold medal domestic brands" to China and the world, injecting new impetus into the development of China's economy.
△The launch site of the “Gold Medal New Consumption Boosting Plan”
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