Xinhua News Agency, Changchun, January 22 (Reporters Shao Meiqi and Si Xiaoshuai) The Spring Festival has not yet arrived, but the West Market in Yanji City, the capital of Yanbian Korean Autonomous Prefecture in Jilin Province, is already filled with the flavor of the New Year. Red lanterns were hung high, decorated with elements of the Year of the Snake and festive decorations, and the market was bustling with people. There is a dazzling array of Korean specialties such as kimchi, rice sausage, pollack, rice wine, etc., attracting local residents and foreign tourists to stop and choose.
"The cake tastes very soft and glutinous, which means rising higher and higher!" "The pollack is best for gatherings!" "I bought the Korean golden bowl and bought a new bowl for the New Year!"... In front of various stalls, shopkeepers enthusiastically hawked their products , people choose while tasting. Huang Baoyi, a tourist from Jiangsu, loves Northeastern customs and Korean culture. She carried a large bag of goods and said, "I bought mooncakes and pollack, and I plan to take them back to eat with my family."
Local resident Li Wanrui was choosing in front of the rice wine stall. "Many friends from the south are coming during the Chinese New Year. They all want to experience the Northeastern New Year. Rice sausage and rice wine are essential." Li Wanrui said that she planned to buy in bulk. Stock up on supplies for all your friends to try. During the holidays, friends will also go to Changbai Mountain to see Tianchi, soak in hot springs, and go skiing.
Customers shop for local specialties at Yanji West Market. Photo by Xinhua News Agency reporter Shao Meiqi
As ice and snow tourism continues to heat up, more and more tourists are coming to Northeast China. While enjoying the snow, many people also put it on their check-in list to experience the regional culture and buy special New Year goods.
"Distributing New Year's goods" was in full swing in front of the stalls, and the boys at the express delivery station were also busy "distributing New Year's goods." Fu Chenguang, deputy director of the Yanji West Market Management Office, said, "Recently, the average daily passenger flow of the West Market has reached 20,000 to 30,000 people. Many tourists choose to buy New Year's goods on site and then send them by express mail, which is convenient and fast."
In 2024, Yanji City will receive more than 10 million tourists, and its comprehensive tourism revenue will reach 15.5 billion yuan, both achieving double-digit growth. In order to meet the needs of repeat customers for New Year's goods, Yanji West Market has also opened an online mall. The New Year's goods here are transforming from local specialties to "New Year's feasts" for consumers across the country.
Li Jinyu, who has been in the rice sausage business for more than 30 years, has experienced the changes in New Year's goods due to the tourism craze. "In the past, only locals bought rice sausage during the New Year's sale. Now tourists from other places will call to repurchase, and they can buy 5kg or 10kg!" She skillfully cut the rice sausage, "It's delicious steamed, stir-fried, or grilled!"
The two-wheel drive of ice and snow tourism and the New Year's goods economy make the winter in Northeast China more charming. For many tourists, coming to Northeast China is not only about enjoying snow and skiing, but also about experiencing a unique cultural experience in the rich atmosphere of New Year customs.
"We hope that when tourists come to the Northeast, they will not only take away joy and memories, but also share the Northeast's New Year flavors and specialties with more people." said Lu Ziyu, manager of a specialty store in Yanji.
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